ABOUT V

V is the conventional channel that does things differently. Presenting content that is lighthearted, amusing and authentic, V is sure to provide moments of joy and laughter enabling viewers to unwind. It offers shows that have become part of Quebec’s culture, influential personalities that connect with viewers and new shows that will definitely shatter conventional TV models by offering content on all platforms that engages everybody, anywhere, anytime.

V reaches 4.6 million French Canadians each week. It’s the number one conventional network amongst 18-49 year olds. The network’s viewers are influential and active consumers that live life to the fullest.

HIGHLIGHTS

Each week, V reaches

4.6 MILLION

French canadians

%

OF THE QUEBEC POPULATION

#1 CONVENTIONAL NETWORK

Among 18-49 year olds

Who watches V

%

FEMALE

%

MALE

  • 72% own a mobile telephone 72%
  • 24% have a household income of +75K$ 24%
  • 17% have children under 18 years old 17%
  • 34% work more than 30 hours per week 34%

Source: Numeris — PQ Franco All 2+ & A18-49 (Sept 17, 2018 to Dec 16, 2018); Monday – Sunday 6a-2a.