ABOUT V

V is definitely the channel for those who like to have fun and who need an outlet to unwind, fall in love, and be entertained! V surprises, hooks you in, and always gets a reaction. It offers shows that have become part of Quebec’s culture, influential personalities that connect with viewers and new shows that will definitely shatter conventional TV models by offering content on all platforms that engages everybody, anywhere, anytime.

V reaches close to 5 million French Canadians each week. It’s the number one conventional network amongst 18-49 year olds. The network’s viewers are influential and active consumers that live life to the fullest.

HIGHLIGHTS

Each week, V reaches

CLOSE TO 5M

French canadians

%

OF THE QUEBEC POPULATION

#1 CONVENTIONAL NETWORK

Among 18-49 year olds

Who watches V

%

FEMALE

%

MALE

  • 50% own a mobile telephone 50%
  • 40% are the main purchasers in the household * 40%
  • 20% have made renovations worth $1000 to $4 999 20%
  • 51% own an American car 51%

Source: Numeris — PQ Franco All 2+ & A18-49 (August 29, 2016 to April 30, 2017); Monday – Sunday 6a-2a.

Source: Numeris — PQ Franco, All 2+, Automn 2016 (September 5, 2016 to December 4, 2016), Monday – Sunday 6a-2a. *Main purchaser