ABOUT MUSIQUE PLUS

MusiquePlus the specialty channel that became a cultural phenomenon for an entire generation of French Canadians. Reality, fiction, movies, humour and music can be found throughout hard-hitting shows, steeped in pop culture. For over 30 years, MusiquePlus has been entertaining Quebec. It’s more than a specialty network, it’s a lifestyle.

Each week, MusiquePlus reaches close to 1.4 million viewers each week. It’s the specialty network that connects with young adult, and spoke to them even before it became popular.

Source: Numeris — PQ Franco, (August 29, 2016 to December 31, 2016 / August 28, 2017 to December 31, 2017), Monday-Sunday 6a-2a

HIGHLIGHTS

Each week, MusiquePlus reaches

CLOSE TO 1.4M VIEWERS

people every week

Who watches MusiquePlus

%

MALE

%

A18-34

%

FEMALE

%

A25-54

  • 66% are avid mobile telephone users* 66%
  • 26% have a household revenue of $75K + 26%
  • 30% shop online** 30%
  • 27% visit bars/pubs 27%

Source: Numeris — PQ Franco All 2+, September 5, 2016 to April 2, 2017 (preliminary results from March 27 to April 2), Monday – Sunday, 6a-2a. *Used their mobile telephone in the last week: downloaded music, listened to music, listened to the radio, downloaded videos, watched television shows, watched videos, researched on the web, downloaded or used apps, downloaded or watched podcasts, used social media, engaged with content/blog, did online banking, online shopping, or other usage **Online shopping from their mobile telephone or computer