ABOUT MAX

MAX is the television destination for world-renowned movies and series in French. The network offers a large variety of content with world-class series, and features the biggest stars in Hollywood in the biggest box office hits and movie classics…

Offering a higher reach among viewers from the ages of 25 to 54; MAX captivates an educated audience with a taste for quality programming.

MAX reaches nearly 1.6 million Quebecers each week. Since its acquisition by Groupe V Media, the channel has tripled its market share amongst the 25-54 year olds and continues to win over new viewers by offering an unrivaled experience.

Source: Numeris – PQ French 2+ and A25-54 (August 29, 2016 to April 30, 2017 and September 1, 2014 to April 26, 2015) Monday-Sunday 6A-2A.

HIGHLIGHTS

Each week, MAX reaches

1.6M VIEWERS

Quebecers each week

+333%

market share amongst the 25-54 year olds since its acquisition by Groupe V Media

Who watches MAX

%

Female

%

A18-49

%

Male

%

A25-54

  • 51% own a mobile telephone 51%
  • 24% have made renovations worth $1000 to $4 999 24%
  • 36% are employed full-time* 36%
  • 18% have children under 18 years of age** 18%

Source: Numeris — PQ Franco All 2+ (September 18, 2017 to February 18, 2018), Monday – Sunday 6a to 2a